The Ultimate Copywriting Guide | Fundamentals for Copywriters
This eBook is available as a PDF download.
Physical copies are not available at this time.
The Ultimate Copywriting Guide - Fundamentals for Copywriters
After writing my first eBook, The Ultimate Copywriting Guide for Entrepreneurs and Small Business Owners, I discovered something.
The fundamentals for writing great copy hold true, whether you're a business owner, a brand new copywriter, or a seasoned copywriter looking for a refresh.
In this new edition, I've taken the core of the original and enhanced it with situations, examples and tasks unique to copywriters. I've highlighted the challenges of writing to a brief, the essentials to keep in mind for all copy, and lots of advanced tips to make your copywriting soar.
After 14 successful years as a creative copywriter, I've learned a fair amount. In this concise, digestible guide, I'm sharing the fundamentals of how to write great copy - copy that sells.
You'll learn:
- What copywriting is
- How to write authentic copy that generates action
- How to nail your client's tone of voice
- How to use psychology to craft compelling copy
- The basics of SEO and keywords
- How to edit your own writing